Fundraising Guide

A mother and child talk with an Action Against Hunger psychosocial worker.
Sébastien Duijndam
Action Against Hunger, Iraq

Our global efforts save hundreds of thousands of lives each year, but millions of undernourished children remain in need of lifesaving treatment. With your help, we can extend our reach. Here is our guide to help you maximise your fundraising success.

FUNDRAISE AGAINST HUNGER

Over 200 fundraisers have raised more than $140,000 to help save children from hunger.

1) Choose Your Event

Get creative and choose a campaign idea that you’re excited about. Here are 25 fundraising ideas that can spark inspiration. Next, set a date at least two weeks away to give your friends and family time to save the date. Finally, choose a reasonable fundraising goal. Achievable targets will keep you and your supporters motivated to the end!

2) Share Your Story

Are you doing something fun or exciting? Tell us and everyone you know by personalizing your fundraising page! Sharing your personal motivation for trying to save lives will make your friends and family want to get involved.

3) Start The Giving

Kickoff your campaign with a personal gift. Setting an example is the best way to lead your campaign to success. We’ve found that people are more likely to donate and support you after you’ve made your own donation.

4) Build Your Audience

You are doing something amazing! Share it with your friends and family and ask them to support you. Send personal emails, post on social media, and text or call your closest contacts. See below for message templates.

5) Show Your Gratitude

Thank your supporters, and then thank them some more! Send an email, text them, call them, or post a message on Twitter or Facebook, whichever works best for you! Once you hit your goal, share your success and celebrate. Gratitude is what makes people feel really great about giving.

TOP TIP: DON’T BE AFRAID TO PROMOTE YOUR CAMPAIGN. YOU’RE SAVING LIVES SO MAKE SOME NOISE!

Email Template

Start out by making a list of 10-20 people in your network of family, friends, and colleagues that you can easily email and ask for their support. Be sure to include a link to your fundraising page. Here is a sample email that you can edit. If you are hosting an event or doing something unique to raise funds, be sure to include that too!

Subject: Help me save lives with Action Against Hunger

Hi (Name),

I’ve just started a personal campaign to help save lives with Action Against Hunger. Undernutrition is now the greatest threat to child survival worldwide. 45% of all child deaths are from causes related to undernutrition. Action Against Hunger is the world’s hunger specialist, and by fundraising for their lifesaving programs, I can help save many young children from deadly hunger.

Action Against Hunger ensures everyone has access to clean water, food, training and healthcare. They enable entire communities to be free from hunger. In 2019, Action Against Hunger helped over 17 million people in nearly 50 countries.

With your help, we can make an impact and help their teams reach even more people in need. Please consider making a donation by visiting my campaign page: (insert your fundraising page link here).

Thank you for helping save lives!

TOP TIP: SEND FOLLOW-UP EMAILS WITH PROGRESS REPORTS.

Social Media Template

Share one of our images or videos to explain why you’re raising money for Action Against Hunger. Be sure to include the link to your fundraising page and ask for a specific amount in support of your efforts. Here is an example of a social media post:

“I’ve just joined Action Against Hunger to help fight hunger and save lives! Why Action Against Hunger? Because they are the world’s hunger specialist and we can help them save many young children from deadly hunger. Please support me by making a donation on my fundraising page (insert fundraising page link).”

Be sure to tag us in your social media posts. You can find us on:

Share our videos

Here is a link to our youtube channel where you can find many videos about our work.

TOP TIP: THANK EVERY DONOR PERSONALLY. GRATITUDE IS WHAT MAKES PEOPLE FEEL GREAT ABOUT GIVING.

Learn More About Our Work

The top fundraisers for Action Against Hunger get to know our lifesaving programs very well. Friends and family may ask questions about our work and doing a little research will go a long way. Here is a short guide to using our website to learn all you need to know.

  1. Start with our about page. This provides a great overview of our work.
  2. Move on to our programs section, where you will find a lot of detail on how we deal with both the causes and effects of hunger.
  3. Next, take a look at our countries pages. Perhaps there are some countries that you are particularly interested in?
  4. Finally, read our latest stories. Sharing recent updates helps potential supporters to see our lifesaving work in action.

Thank you for taking the time to learn about our programs. We are extremely grateful to have you on our team!

Integrations

Our fundraising platform allows you to connect your personal pages with Facebook, Twitch and Streamlabs. Connecting to these platforms can help you to amplify your reach and make your fundraising campaigns more dynamic. Here are the step-by-step guide for each integration.

Connecting your fundraising page to Facebook allows you to collect donations directly on Facebook and have them be added to your Action Against Hunger page automatically.

Facebook makes it really easy to share your fundraiser with friends and family on the platform and can help you receive more lifesaving donations.

Step 1: During signup, you will have the option to connect your page to Facebook.

Screenshot showing step 1 of the facebook fundraiser signup

Step 2: After clicking Create Facebook Fundraiser, it will ask you to authenticate the connection.

Screenshot showing step 2 of the facebook fundraiser signup

Step 3: A Facebook fundraising page will be created for you, which you can view by clicking ‘View Facebook Fundraiser’.

Screenshot showing step 3 of the facebook fundraiser signup

You can now share your Facebook fundraiser with friends and family, and every donation captured on that page will be automatically recorded on your Action Against Hunger fundraising page.

You can view and edit your Facebook Fundraising page with this link: https://www.facebook.com/fundraisers/manage/?source=fundraiser_hub_activity_shortcut.

Streamlabs

What does the Streamlabs integration do?

Fundraisers can connect their page with Streamlabs. This will send donation notifications to Streamlabs that can be used to configure video overlays with live donation alerts – true livestream fundraising! This integration passes the following data to Streamlabs each time a donation occurs:

  • Donation amount
  • Donor name
  • Donation comment

How to connect Streamlabs

  1. Access your fundraiser page Settings from the top bar
  2. On your settings page, find Streamlabs Connection
  3. Click Connect to Streamlabs
  4. Once connected, Click Enable Donations
  5. With your page connected and donation data enabled, you can configure the event data from within Streamlabs.

Screenshot showing the streamlabs integration with Funraise

Twitch

What does the Twitch integration do?

Fundraisers can add a progress widget as an Extension Panel to their Twitch streaming page panel. This progress widget displays:

  • Goal progress bar
  • Page total
  • Top 5 donations

How to connect Twitch

  1. Log in to Twitch
  2. Add a new Extension Panel to your channel’s page
  3. From your Extension Manager, search and install: Funraise
  4. Configure the extension by entering your fundraising page URL.

Twitch connection