Maximizing the Impact of Video Shows for Behavior Change
This guide was developed based on experiences and learning from an Action Against Hunger Water, Sanitation, and Hygiene (WASH) project implemented in Kyangwali, Uganda. It provides background information about the humanitarian context in Uganda, the WASH response, and the social and behavior strategy developed to promote hygiene practices, with a focus on the design of community-led video shows as a way to engage with community members and trigger behavior change.
Within this guide, you will also find helpful tips and practical step by step information for field teams on how to design and implement such initiatives. Finally, unpacking behavior change techniques, this resources explains how to use video shows to create safe spaces for interactive discussion among participants and encourage them to take action, supporting the change process by setting up a follow up mechanism.