Ultimat Lemon-AID: A Refreshing Way to Fight Hunger This Summer
Partnership launches with NYC event May 20th -- text to give $5 through August 20th, National Lemonade Day
Ultimat Vodka and Action Against Hunger are teaming up to launch The Ultimat Lemon-AID Stand, our first summer-long anti-hunger fundraising campaign with a nationwide call-to-action. Beginning May 20th at the Manhattan Cocktail Classic and continuing through National Lemonade Day August 20th, the public is invited to text LEMONAID to 50555 to donate $5 to Action Against Hunger.
A small sum it seems, but we and our friends at Ultimat know what a difference just $5 can make.
Donations from the campaign will be used to support our programs, like our efforts to distribute Ready-To-Use Therapeutic Foods, or RUTFs. These nutrient-packed pastes, roughly the size of protein bars, are powerhouses in fighting childhood malnutrition; plus, they stand up to the elements in severe weather environments, have a long shelf-life, and don’t need to be mixed with water. Each packet costs roughly 33 cents, making the cost of 3 packets for a full day of treatment just $1. $5 translates to 5 days of treatment, getting a child well on his or her way to full recovery, which takes approximately 45 days and costs $45.
Additional ways to support the cause include:
- Manhattan Cocktail Classic Event Kick-Off, May 20th: Guests 21+ years and older are invited to Marquee in NYC, Monday, May 20th from 7pm-10pm as part of the 4th Annual Manhattan Cocktail Classic, where renowned bartenders will present their signature twist on the classic summertime beverage. The all-star lineup will include refreshing and inventive cocktails created by Walter Easterbrook, James Menite, Danny Neff, Igor Zukowiec, Julie Williams and Naomi Schimek. All will contend for the distinct honor of “Ultimat Lemon-Aid Master” as guests vote for their favorite cocktail. Supporters in and around NYC can purchase tickets for $25. Proceeds benefit Action Against Hunger.
- Summer Fridays in NYC through August 20th: Every Friday at Truman’s Gentleman’s Groomers in NYC, guys can enjoy two complimentary grooming services and an Ultimat Lemon-Aid cocktail, with the purchase of a haircut. A portion of proceeds from every treatment will go to Action Against Hunger.