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Chronicle of Philanthropy

No Starving Kids in Hunger Charity’s New Ad Campaign

Global nonprofit group Action Against Hunger unveiled a new public-service advertising campaign that eschews photographs of malnourished children in favor of more abstract imagery, writes The New York Times.

One of the group’s new magazine ads shows a line of seven paper dolls, one of them a stick figure. Another features an open pizza box with only a tiny pizza inside. The copy for both solicits donations to aid the 3.5 million people the charity says die each year because they do not get enough to eat.

About Action Against Hunger | ACF International

Action Against Hunger is internationally recognized as a leader in the fight against global malnutrition. Action Against Hunger works to save the lives of malnourished children while providing communities with access to safe water and sustainable solutions to hunger. With over 30 years of expertise in emergency situations of conflict, natural disaster, and chronic food insecurity, Action Against Hunger runs life-saving programs in some 40 countries benefiting 5 million people each year.

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