Losing to give
"...Weight Watchers Internationally recently sponsored a campaign called Lose for Good; the organization vowed that for each pound lost by attendees during a six-week period, it would donate a dollar to feed the hungry. In the end, Share Our Strength, which fights childhood hunger, received $700,000 and Action Against Hunger, which helps feed those in emergency or disaster situations, received $300,000 from Weight Watchers International. ..."
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