How we lost 4 million pounds while feeding the hungry

November 7, 2008

"The goal was simple: For every pound lost by Weight Watchers between Sept. 7th and Oct. 18, we would donate the equivalent of one pound of food, up to a million dollars, to Share Our Strength or Action Against Hunger. In addition, our members and staff could contribute food locally to those who are having a hard time making ends meet."