How Google Turned Employees Into Philanthropists in 2012

"Philanthropy at Google is nothing new, but the company's approach is. As the holidays approached this year, the company's social responsibility team started brainstorming ideas for a charity campaign that would make a bigger, more concentrated impact...Solinger and her team found that hunger and food security issues were important to Googlers around the world. Several senior vice presidents serve on the boards of nonprofits devoted to fighting hunger, and the company saw employees participate in an Action Against Hunger effort during Ramadan."