Weight Watchers Unveils Latest Lose For Good Campaign to Help Fight Obesity and Hunger
Weight Watchers® has launched its fourth annual Lose For Good® campaign—the national initiative that lets Weight Watchers members and online subscribers participate in an effort to battle hunger and malnutrition.
Lose For Good benefits Share Our Strength® and Action Against Hunger. As Weight Watchers members and online subscribers shed pounds and participate in other activities between August 28 and October 15, Weight Watchers will donate up to $1 million to these two leading hunger fighting organizations. Share Our Strength works to end childhood hunger in the United States. Action Against Hunger battles hunger and malnutrition around the globe.
Since Lose For Good launched in 2008, Weight Watchers members and online subscribers have lost an estimated total of 12 million pounds during the campaigns. Weight Watchers has donated approximately $3 million to the campaign’s charitable partners, who have used the donations to support programs to provide children and families with better access to nutritious food.
“Many people don’t think of hunger and obesity as two sides of the same coin, but lack of access to healthy food and obesity are closely linked. Weight Watchers is working with our members, subscribers and partners to change that through Lose For Good. I’m proud to offer our members and subscribers a way to make a difference, and even more thrilled to see the way they use their own weight loss efforts to help those in need.”—David Kirchhoff, President and CEO, Weight Watchers International, Inc.
Academy Award-winning actress and Grammy Award-winning recording artist Jennifer Hudson is supporting the campaign for a second year, encouraging people to live healthier lives and give back to those in need. Hudson will make media appearances, be featured in a digital ad spot and narrate a video highlighting the need to fight the double-edged problem of obesity and hunger. Hudson launched the video at a news conference and panel discussion at the National Press Club.
“I’m so proud to be part of Lose For Good once again this year. It’s inspiring to see so many people losing weight and getting healthier through Weight Watchers, like I was able to do, and help fight hunger at the same time. It feels good to be part of a campaign that is improving so many lives.”—Jennifer Hudson, Academy Award-winning actress, Grammy Award-winning recording artist
More than 17 million kids in the United States go hungry on a regular basis, according to United States Department of Agriculture’s Economic Research Service. At the same time, childhood obesity is at an all-time high. One in five youngsters, aged 6 to 11 years is obese. The Lose For Good donation to partner Share Our Strength helps support programs in the United States to ensure children have access to nutritious meals. Over the past three years, the Lose For Good donations have supported nearly 100 strategic grants to key community partners in 39 states. These grants support the expansion of programs working to connect kids with the food they need to live, learn and thrive through efforts like increasing access to school breakfast, expanding the availability of summer meals and teaching families how to cook healthy, affordable meals.
“Children should never start the school day hungry, but many families in our country can’t afford to feed their kids breakfast at home. Working with our partners around the country, Share Our Strength’s No Kid Hungry® Campaign promotes innovative models for serving school breakfast—and ensuring eligible kids participate—so that students have a nutritious meal to provide energy and fuel for the school day. Our goal is for all eligible kids to get the breakfast they need to succeed academically.”—Billy Shore, Founder and Executive Director, Share Our Strength
The Lose For Good® campaign helps support children and families globally as well, through partnership with Action Against Hunger, whose mission is to end world hunger. In 2010, through Action Against Hunger, the Lose For Good donation helped provide timely, life-saving nutritional relief to more than 6,000 individuals in the Democratic Republic of Congo, whose lives were threatened by deadly malnutrition.
“As an organization dedicated to fighting life-threatening malnutrition, we’re honored to be a part of Lose For Good. Action Against Hunger helps some five million people each year, and Lose For Good has made invaluable contributions to our lifesaving work around the world. We’re proud that this partnership helps people live longer, healthier lives, both here and abroad.”—Nan Dale, Chief Executive Officer, Action Against Hunger
On a local level, Lose For Good enables Weight Watchers members to make a direct impact in their own communities, too, by holding local food drives in meeting rooms where members can donate food that can to help provide families in their community access to nutritious meals. Since 2008, Weight Watchers members have donated more than 4.9 million pounds of food to area food pantries through Lose For Good.
“Weight Watchers is committed to end hunger, combat obesity and reduce preventable, weight-related chronic diseases, including type 2 diabetes and heart disease. We are glad to bring together individuals from some of the leading organizations committed to those same goals.” —David Kirchhoff, President and CEO, Weight Watchers International, Inc.
Learn more about the Lose For Good campaign and how you can participate at www.weightwatchers.com/loseforgood.