Weight Watchers Lose for Good Campaign Reaches Million Dollar Goal
Weight Watchers® announced last week that it will donate $1 million to Action Against Hunger and Share Our Strength® through its fifth annual Lose For Good® campaign. Each year, the Lose For Good campaign invites Weight Watchers members and Weight Watchers Online subscribers to lose weight, and donates up to $1 million to Action Against Hunger and Share Our Strength.
This year, Weight Watchers members and online subscribers lost an estimated four million pounds during the seven week campaign, and more than 860 food drives were conducted in meetings rooms, resulting in the donation of nearly 200,000 pounds of food to local food banks.
From the inaugural campaign in 2008 through 2012, Weight Watchers will have donated $5 million to its partners to help fight hunger, and Weight Watchers members and online subscribers have lost an estimated 20 million pounds during the campaigns. In addition, Weight Watchers members have donated more than 5.7 million pounds of food to local banks.
“We’re thrilled to once again translate our members’ and subscribers’ successful weight loss into a meaningful contribution to these worthy organizations. We’re so proud of their commitment not only to their health, but also the health of others in their community and around the world.”
-Cheryl Callan, Senior VP, Marketing, Weight Watchers International.
Weight Watchers Recognized with Action Against Hunger Humanitarian Award
This year, Action Against Hunger will honor Weight Watchers with the 2012 Humanitarian Award at its annual gala in New York on October 30. The Action Against Hunger Humanitarian Award, now in its 12th year, recognizes corporations and individuals whose philanthropy, public awareness efforts, or direct work in emergency settings has contributed significantly to the humanitarian field. Past recipients include Tyco International, filmmaker Terry George, Archbishop Emeritus Desmond Tutu, President Nelson Mandela, journalist Anderson Cooper, actor Susan Sarandon, and the late author Frank McCourt, among others.
“Weight Watchers contributions to Action Against Hunger over the past few years have truly made an impact in our work It is through the support of companies like this that we are able to make a difference in the lives of children around the world.”
-Nan Dale, CEO, Action Against Hunger
Since 2008, Weight Watchers has donated $1.5 million to us through the Lose For Good campaign. That contribution helps the organization battle hunger and save the lives of malnourished children and families in more than 40 countries.
“We are truly honored and humbled by this recognition from Action Against Hunger,” said David Kirchhoff, President and CEO, Weight Watchers International. “This organization makes such a meaningful difference in people’s lives and in the world and we’re proud supporters.”
To learn more about the Lose For Good campaign, visit www.WeightWatchers.com/LoseForGood.