Kiddy Clothier Estella Takes on Childhood Hunger

As the global hunger crisis crescendoed last summer, leading children’s clothier Estella embarked on a retail journey to help make hunger history. During a four month campaign beginning in September 2008, Estella donated $0.60 for every online transaction or in store purchase—the cost equivalent of a packet of Plumpy’nut, the life-saving Ready-To-Use-Food (RUF) used to save the lives of malnourished children.

Estella was eager to help children in need given the company’s mission. “This campaign was designed to raise awareness of RUFs like Plumpy’nut, a little known breakthrough cure for a big disease afflicting less fortunate babies and kids—kids who are the same age as the children our store caters to,” according to Estella co-founder Chike Chukwulozie. The campaign was an astounding success, raising over $10,000 in just twelve weeks and changing the lives of children the world over.

About Estella

Estella is the leader in designer baby clothes, organic baby clothes, infant boy clothing & much more. Estella specializes in luxury baby clothes that are hand-made by artists who care more about making cute baby clothes than mass producing cookie cutter baby clothes for trendy designer shops. Visit Estella and check out their collection of organic baby clothes for newborns, infants and kids.