"It's not too late" for the Horn of Africa, urges Dan Rather

The veteran newsman collaborated with ACF and Clear Channel Communications on a PSA urging support for the drought-affected communities across the Horn of Africa
Photo: John Filo
Photo: John Filo

Life threatening conditions have reached catastrophic levels in the Horn of Africa, with the United Nations declaring famine in parts of Somalia, but people can still save lives and help restore self-sufficiency, says veteran newsman Dan Rather in a new public service announcement (PSA) produced for Action Against Hunger.

“Millions of people are threatened by drought and famine across the Horn of Africa. You can help. It’s not too late.”
—Dan Rather, former news anchor, CBS Evening News

Rather, who has covered natural disasters and conflicts on nearly every continent, lent his distinguished voice for three spots airing on Clear Channel radio stations across the country this month asking people to not give up hope on Eastern Africa, and urging listeners to support Action Against Hunger’s emergency programs in the region. With a sense of exigency, the managing editor and host of the HDNet show Dan Rather Reports asks the pointed question, “If you could prevent a child from dying from hunger, would you?”

With skyrocketing rates of deadly malnutrition affecting the Greater Horn of Africa, it’s not a rhetorical question.

“Across the Horn of Africa, crops have failed, livestock has perished and millions wait for rains that do not come. In Somalia, in Kenya, in Ethiopia and Djibouti; in many places, there is no food. Tens of thousands have already died from hunger—mostly children. You can help. It’s not too late.”
—Dan Rather, former news anchor, CBS Evening News

For its part, Action Against Hunger has helped over 500,000 people across the Horn of Africa so far, providing therapeutic nutritional care for thousands of severely malnourished children in Somalia, constructing and rehabilitating boreholes in Ethiopia to help some 150,000 people and installing latrines to prevent the spread of cholera and other water-borne diseases in Kenya. “Action Against Hunger clearly has its people and provisions in the right place at the right time,” says Rather, noting that “its record for effectiveness is what led me to lend my voice to the cause.”

Clear Channel Communications, a global media and entertainment company based in San Antonio, Texas, operates more than 850 radio stations with an audience of more than 110 million listeners each week. On a daily basis, Clear Channel reaches 45 percent of people ages 18 to 49 in the U.S. and 22 million people visit Clear Channel Radio Online ever month, with more than 750 stations streaming online.

“If every person who heard our PSA on Clear Channel gave $1, millions of lives would be saved in the Horn of Africa,” Rather says “Again: if you could prevent a child from dying from hunger, would you?”

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